Metrics and KPIs should be in every entrepreneur's toolkit. These SaaS & D2C metrics can help you quantify the success of your business, so that you can improve and grow. They also definitely will be used by investors! KPIs are super helpful for tracking progress, managing growth, and tracking the right KPIs are invaluable. We will give a Metric/KPI 101 for each industry below:
This awesome chart gives a starting look at what metrics you should look at based on the sector you are an entrepreneur in (Shoutout: to Envision Mentor Lolita Taub for making this!)
Here are a few awesome videos on what metrics investors look for based on your sector from YC, and what KPIs to track for growth
Now for some articles specifically on important SaaS metrics:
Ultimate SaaS guide: The Best SaaS metrics guide out there. Goes over every metric you need to know in intensive detail. We will also curate some specific metrics that may be important below:
https://www.cobloom.com/blog/saas-metrics
Here is another great SaaS metric guide to look at as well for reference:
https://www.forentrepreneurs.com/saas-metrics-2/
The Envision Opinion: Below is a list of important SaaS metrics to look at if you want to learn and don't know where to start. Don't be intimidated by the amount of SaaS metrics and if you still need to figure out which metrics may be very valuable as a starting point watch the videos.
Some Important SaaS Metrics and Concepts